Market Research in the Product Launch Process
Will the fast-paced changes in the market drive companies to change their culture from a product approach to a market approach? How many product launches fail? Some experts say: 20 to 25% in the...
View ArticleUsing Social Media for B2B Market Research
Social Media allows people to connect with various coveted targets with relative ease and low cost. Companies can share info directly with their prospects and clients in order to validate concepts,...
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You won’t have a 2nd chance… to launch your product!
It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures, 75% are due to ignorance of...
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B2B Market Research: more than meets the eye!
Market research allows you to base your decisions on scientific facts. This is certainly more persuasive than if you had to convince a management or financial committee that keeps track of every cent...
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